New Xbox Experience


Microsoft Xbox 360




Concepting, Prototyping, and Implementation

The New Xbox Experience was an effort to make using the Xbox more of an inclusive experience. While the prior Blades interface was functional, it wasn't easy or clear to use. NXE represented the creation of something not just new for Xbox, but new for consoles in general: a re-launch of the brand itself, changing everything about how users interacted with the console and Xbox LIVE. In the end, the effort was a rousing success. Unique users on LIVE increased by 66% per day, and content downloads increased between 28% to 49% across categories.


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